Why Is K-Beauty Tourism Booming
Wednesday Post: Explore the world of Korean skincare, make a stop at the misty hills of Wayanad, enjoy Denmark's Michelin starred food menu and discover hidden gems of North Goa
Imagine hopping on a plane not just for the sights and street food, but for a facial that promises glass skin, a 10-step skincare masterclass, and a suitcase full of serums. Welcome to the radiant rise of K-Beauty Tourism — a trend where people are literally flying to South Korea just to glow differently.
According to the Korea Tourism Organization, over 498,000 medical tourists visited South Korea in 2023, and a significant chunk of them came specifically for cosmetic and skincare procedures, with dermatology being one of the top three services sought after by foreign travelers (KTO, 2023). But why the hype? For starters, Seoul is considered the skincare capital of the world.
But it’s not just about beauty treatments — it’s an experience. Tourists can book skincare consultations, try custom mask-making workshops, and even get K-pop idol-inspired makeovers. Neighborhoods like Myeongdong and Gangnam are packed with flagship stores, pop-up clinics, and even aesthetic cafes where you can sip on collagen lattes while doing your seventh skincare step.
So if your passport’s ready and your skin could use a vacation too, maybe it’s time to say Annyeonghaseyo to your next beauty-filled escape.
Read more about the best things to do in South Korea
🧭 Would You Rather?
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🗺️ Destination Of The Week: Denmark
This week, we’re spotlighting Denmark — a land of Viking sagas, bike-friendly cities, and castles that inspired Hans Christian Andersen’s most beloved tales (yes, The Little Mermaid was born here).
But Denmark is more than just fairy tales. It’s where modern design meets medieval charm, where Copenhagen’s cobbled streets buzz with café culture, and where hygge (that warm, cozy feeling you get while sipping cocoa on a rainy day) isn’t just a word — it’s a way of life.
Did you know? It's also home to Tivoli Gardens, one of the oldest amusement parks in the world — Walt Disney himself took notes here. Oh, and if you’re a foodie? Denmark boasts 15 Michelin-starred restaurants, including Noma, often named the best restaurant in the world.
Whether you want to explore colorful harbors in Nyhavn, hop on a bike to cruise past windmills, or just cuddle up in a countryside cottage — Denmark checks all the boxes for dreamers and doers alike.
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👀 What To Watch This Weekend
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This newsletter is dedicated to the brilliantly talkative Macaw - the feathered rainbow of the Amazon rainforest.
Did you know?
Macaws not only mimic human speech but can also form lifelong pair bonds and remember faces for years — basically, they’re the social butterflies of the bird world, with wings!
See you next week! Until then, let’s explore the wonders of the world, one newsletter at a time.
Adieu,
Sreyashi Paul